Our aim is to construct a franchising network of sales points for the popularization of the culture of Italian cuisine through:

• the flavours (with catering based on freshly made dishes and free samples
• the spread of culinary knowledge diffused with new technology (from the site www.theitalianecookbook.com)
• the elegance and class of the Italian style (images from the sales point, merchandising of kitchen items).

In the sales points, the clients would find:

• Italian dishes of a high quality, made on the spot, following the recipes of the "Italian e-Cookbook", with the option of take-away dishes;
• breakfast in the Italian style (espresso, cappuccino, brioche, etc.)
• tasting of DOP products and DOC wines (sponsored by the producers);
• all the knowledge of Italian cooking included in the Italian e-Cookbook, with personalised recipe packets (either directly printed from the internet, on CD-ROM or other media);
• typical products (wines, herbs and spices, cheeses, cold meats, etc...) packaged and not easily found outside the Italian market;
• tools and instruments for cooking in the Italian e-Cookbook way;
• cooking courses, events, demos, all with the presence of our professional chefs.

The absolute newness of this project, the reliability and vastness of the "Italian e-Cookbook" database, the professionalism in this field are excellent indicators of the possible success of this initiative.

[9,3MB] Palato & Franchising brochure.

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